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Lancaster Libraries Offer Summer Programs

June 29, 2009

The following classes will be held at the Library System office in Greenfield Corporate Center at 1866 Colonial Village Lane, Suite 107.  For more information, contact Rhonda Kleiman, Economic Development Manager,  t 717-207-0500 x1225 or kleiman@lancasterlibraries.org

Geodemographic Tools for Target Marketing, Wednesday July 22 8:00-9:30am OR Tuesday, July 28  6:30-8:00pm

You’ve read the article about Simply Map and Local Market Audience Analyst.  Now, come and see for yourself what these resources can do for your business. The features and capabilities of these powerful tools will be demonstrated using a variety of practical examples.  While these tools are most helpful when marketing to consumers, businesses of all types are sure to find many practical applications.  This seminar will be offered on two different dates and times to accommodate various work schedules.  When responding, please indicate which session you’d like to attend.  A third session is scheduled for September (see below for September events).  Presenter: Rhonda Kleiman, Economic Development Manager, Library System

ReferenceUSA Refresher, Thursday, July 30  8:00-9:00am

See a demonstration of ReferenceUSA’s newly redesigned U.S. Businesses module.  Many new features and enhancements have been incorporated into this new interface.  If you are a regular user of ReferenceUSA, you will want to attend this class to learn how to navigate the changes.  If you’ve never used ReferenceUSA before, you will also learn the basic features and capabilities of this invaluable database. Presenter: Rhonda Kleiman, Economic Development Manager, Library System  Thursday September 10   6:30-8:30pm

Blog Basics for Beginners,  Thursday September 10   6:30-8:30pm

Blogging has become a great way to let off steam, get an audience for your work and even profoundly impact the lives of others.  With all the free and simple tools available, there’s no better time to get started.  We’ll cover the basics of blogging: where and how to set up a blog, how to choose a topic, how to write compelling content, and more.  This course is best suited for those with little or no blogging experience.  CD of tools included.  Limit is 15 people.  Presenters – Kae Kohl & Bede Fahey, Kiwi Marketing Group

Geodemographic Tools for Target Marketing,  Thursday September 17  6:30-8:00pm

(See July events above for details)

Competitive Intelligence Certification Program

Rhonda Kleiman, Economic Development Manager, Library System of Lancaster County, will be presenting this five-part series in partnership with the Lancaster Chamber of Commerce & Industry and Penn State The Lancaster Center.  For a full description of the seminar series, visit www.lancastermarketedge.com.  Cost of series is $495 for Chamber members and $695 for nonmembers.  Register online at http://www.lancasterchamber.com/ or call Angi Fritz at 717-397-3531 x172.  Please note that this course is being presented as a series and will not be offered as single sessions at this time.  A free preview session will be held at the Library System office on Thursday, September 24 from 4:30-5:30pm.  Registration for this session is also required.

 Thursday, October 8– Session One:   Introduction to Competitive Intelligence; Scope of Program; Creating Company Lists

 Thursday, October 15 – Session Two:  Company & Industry Information

 Thursday, October 29 – Session Three: Financial Information; International Information

 Thursday, November 5 – Session Four: Trade & Regional Business Journals, Magazines and Newspapers

 Thursday, November 12 – Session Five: Government Information; Web 2.0; General Trend Information; Wrap-up

 

DUKE Street Business Center Programs

The following free programs will be held at the Lancaster Public Library at 125 N. Duke Street. Since seating is often limited, please register as soon as possible for those programs that are of interest. Contact Diane Pawling or Heather Sharpe at 717-394-2651 x131 or dsbc@lancaster.lib.pa.us for more information or to register.

Just for Nonprofits! Thursday July 30  3:00-4:30pm

An overview of nonprofit resources found in the Duke Street Business Center – including a hands-on-demonstration of the Foundation Center’s Foundation Directory Online.  As a Foundation Center Cooperating Collection site and the location of the LeadWell Nonprofit Information Collection, the DSBC is a valuable resource for nonprofit information. Presenter – Diane Pawling, DSBC Business Reference Librarian 

ReferenceUSA Refresher, Tuesday August 4  3:30-4:30pm

See a demonstration of ReferenceUSA’s newly redesigned U.S. Businesses module.  Many new features and enhancements have been incorporated into this new interface.  If you are a regular user of ReferenceUSA, you will want to attend this class to learn how to navigate the changes.  If you’ve never used ReferenceUSA before, you will also learn the basic features and capabilities of this invaluable database. Presenter: Diane Pawling, DSBC Business Reference Librarian

DSBC Nonprofit Network Event ,  Tuesday  August 18  3:00-4:30pm

The Duke Street Business Center at Lancaster Public Library hosts a free quarterly Nonprofit Network Event for representatives of local nonprofit organizations. This event will begin at 3:00pm  with attendee introductions followed by an informal roundtable discussion on the topic of Nonprofit Survival in Tough Economic Times. Each attendee should come prepared to share at least one thing (a new fundraising or cost-cutting effort, etc.) that their organization has done differently in 2009 because of the current state of the economy.  The event will conclude with a brief agency highlight and a time to informally swap experiences with colleagues.  Registration deadline – August 13, 2009

businessKillers®    Thursday September 3  3:00-4:30pm

This educational presentation, designed by industry experts and business owners like yourself, allows you to access how well you have protected your company from the six biggest mistakes that can “kill” a business.  Presenter-James McPherson, M&T Bank Corporation Registration Deadline–August 27, 2009  

Solving the Mystery of Federal Grants for Nonprofits!, September 15  3:00-4:30pm

Applying for federal grants is not usually an easy, quick way to access funding for your nonprofit.  Join us as we attempt to demystify the federal grant process – including the steps involved in 1) searching to see if there are grant opportunities available for your type of organization, 2) the registration process, 3) completing the application, 4) how to choose and track reasonable outcomes, and 5) how to track your completed application throughout this sometimes lengthy labor intensive process.  Presenter – Daniel L. Jurman, Director of Development, SouthEast Lancaster Health Services. Registration Deadline – September 10, 2009

Preparing Business-to-Business Mail Lists for Sales or Solicitation, Thursday September 24  3:00-4:30pm

A hands-on training focusing on two of the library’s licensed company databases– Reference USA and Harris Selectory Online. Includes a detailed comparison of these resources and how they can be used most efficiently to prepare targeted lists (and mailing labels) for business-to-business marketing/sales leads or for nonprofit-to-business solicitations or event invitations. Presenter-Diane Pawling, DSBC Business Reference Librarian.  Registration Deadline – September 21, 2009

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