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COMPETIVE INTELLIGENCE CERTIFICATION

September 17, 2009

 Presented by  Rhonda Kleiman
Economic Development Manager, Library System of Lancaster County

In today’s marketplace, keeping on top of your industry and your competitors is critical.  As information continues to proliferate at lightning speed, it is more important than ever that businesses become empowered to find the most valuable and relevant data, and to learn how to turn that information into competitive intelligence, which in turn, becomes a business decision support system.  This certification program addresses that need by providing businesses with the tools to begin and maintain the process.  Competitor intelligence is a discipline with many ways to gather information – partly through secondary research and partly through primary research.  While this program will touch on various aspects of “human/people” or primary research, the curriculum will emphasize secondary research sources.

Certification Program Fall 2009 Schedule

  • Free preview session – Thursday, September 24, 4:30pm-5:30pm
  • Seminar series – Oct. 8, Oct. 15, Oct. 29, Nov. 5, Nov. 12  7:30am-10:30am
  • Preview session and seminars will be held at the Library System office

Session One – Introduction; Creating Company Lists

Begins with the scope of the program, followed by an overview of competitive intelligence. A discussion of company assessment and several competitive intelligence methods. This session will also begin to lay the groundwork for finding company information and creating competitor lists.

Session Two – Company & Industry Information

Continues to lay the groundwork on how to find company and industry information. Points to consider will include use of NAICS and SIC codes; public vs. private companies; parent/subsidiaries relationships. Explore ways to find in-depth company information and big-picture industry trend  information.  Web and print resources will also be discussed.  Demonstrations and hands-on-practice using several databases. 

Session Three—Financial Information; International Information

Sources for finding financial information on companies and industries.  Demonstrations and hands-on practice using databases and websites.  Explore sources for finding information about foreign companies and industries, including economic and business conditions, through databases, websites and print resources.

Session Four –Trade & Regional Business Journals, Magazines and Newspapers

These sources become important when trying to locate information on privately-owned, small, or local businesses.  Learn strategies for searching databases that include this type of information. Learn how to use current awareness tools, such as, RSS feeds and database alert
features.  Demonstration and hands-on practice.

Session Five – Government Information; Web 2.0; General Trend Info; Wrap-up

A wealth of government information, including statistics, is available for various industries. Sources include economic census and current industrial reports.  Learn how businesses are using internal and external Web 2.0 technologies to compete.  Web 2.0 includes blogs, social networks and podcasts. Brief discussion of sources for information on general business and consumer trends.  Wrap-up covers  resources about the discipline of competitive intelligence.

The Lancaster Chamber of Commerce & Industry is handling registration for this program.  Register here for free preview session.  To register for the seminar series click here

The reviews are in and all agree that the program series is valuable. All felt that they are now better equipped to assess their company’s competition than they were prior to starting the program.  Here’s what graduates of the program have to say:

  • “The program was very thorough.”
  • “The course offers a good foundation to online market/competitive research.  I found it valuable and look forward to referencing the binder on a continuous basis to assist with various market and competitive research studies.”
  • “Despite the large amount of material that was covered, I was extremely impressed with how well the information was broken down into five sessions that were the perfect amount of time.  Rhonda was very good with time management, covering a lot of material in an interesting and interactive way.  She also opened my eyes to resources (mostly free resources) that I wasn’t aware of until taking this class.  I will definitely recommend this class!”
  • “Very well put together program.  Love the printed binder materials to support the verbal and visual presentation.  Thank you for this opportunity.”


MarketEdge training courses in business research, competitive intelligence, financial information and sales/marketing strategy are forming now. So before you make the next big decision for your business, get prepared. Find your MarketEdge.

Contact:  Rhonda Kleiman
Economic Development Manager
Library System of Lancaster County
Phone: 717.207.0500
Ext. 1225
E-mail: kleiman@lancasterlibraries.org

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One Comment leave one →
  1. October 13, 2009 4:32 am

    I get a lot of valuable information from your article. thanks

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