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Search Engine Optimization: How to Improve Your Websites Effectiveness

March 10, 2010

In case you missed it last year, Dream Seed Multimedia owner Adam J. Barkafski will be presenting the SCORE Lancaster workshop on search engine optimization and improving a website’s effectiveness three more times in 2010.

The next opportunity is April 1 2010.   If you’re in the Lancaster, PA area and are interested in attending the workshop, you can see the details and sign up by clicking right here.

Does your website catch and deliver prospective customers? Or do those prospects click on to the next website? Or worse yet, are people unable to find your site at all?

Your small business website costs time and money, so make sure it works for you! Learn free and lowcost tips and techniques to improve the effectiveness of your website, including search engine optimization (SEO) and marketing (SEM), improving the user experience, and turning prospects into customers. This course offers valuable recommendations for new and established businesses.

Learn free and lowcost tips and techniques to improve the effectiveness of your website, including search engine optimization (SEO) and marketing (SEM), improving the user experience, and turning prospects into customers. This course offers valuable recommendations for new and established businesses.

Workshop participants will learn:

• how to assess a website’s performance

• what search engines look for

• how to develop a website improvement plan

• how to track conversions and website usage

• how to select and use keywords and phrases

• what website elements should be optimized

• how to boost incoming website traffic

Adam Barkafski has been designing websites since 1998. Through Dream Seed Multimedia, Adam designs, hosts, and maintains custom, accessible, and optimized websites for small businesses and nonprofit organizations. Using his years of experience in teaching writing, he capitalizes on the natural synergies between designing a customer-focused website and writing powerful copy.  A member of the International Webmasters Association and the HTML Writers Guild, Adam holds a Bachelor of Science in English Education from Millersville University.

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