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How to Hire the Right Web Designer for You

September 18, 2010

By Ali Brown, CEO & Founder,
May 2010

No matter what company you own, your website speaks volumes about your business. A poorly designed website with confusing navigation can turn off potential customers. On the other hand, a professional-looking website with clear choices and polished graphics gives customers a positive impression of your company

the right web designer can help you create a website that gets noticed for all the right reasons, so here are some tips to help you navigate the process.
Figure out your needs first. There are many types of websites, so save time by narrowing down exactly what you need. Will you need a cart and checkout so you can sell products? Or will a simple brochure-style site suffice? How often does your website need to be updated? Do you want to include a blog or Twitter feed? Look at other sites for ideas. Once you have a feel for your needs, you’ll be better equipped to find the right person for the job; not all web designers are skilled in all types of websites.

Request referrals. When you see a website that’s similar to what you need, ask who designed their website and if they’d recommend them. Getting a referral increases the chance that your web designer will not only create a site that you’re happy with, but will meet deadlines and deal with any issues that pop up later. If you aren’t able to get a referral, you can look for freelance web designers on sites like“> and“>, or do an online search for web design firms or agencies.

Ask the right questions. Once you’ve found a promising web designer, be sure to check out her design portfolio and ask many questions. For instance, did you design this sample site on your own or as part of a team? What is your typical turnaround time? Do you charge by the hour or a flat rate? How many changes or revisions are included? Can I update the site later? How much will it cost or can I do it myself? Could you help me with search engine optimization?

Even if you’ve gotten a referral, still ask for references and talk to their other clients to see if they were happy with the designer’s work.

Once you choose a web designer, create a paper trail so that you both understand what’s included in the price and what the expectations are in terms of deadlines and technical requirements. Once your sparkling new website is ready for viewing, you’ll be glad you spent the time and money to do things right.

©2010 Ali International

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