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A Lancaster Library Card Can Do a Business Good

May 17, 2011

by Dawn Mentzer – SCORE Mentor

Given the opportunity for free learning and resources to help you and your business succeed, would you take it? No brainer, right? Yet many entrepreneurs in our area don’t take advantage of the wealth of information that the Lancaster Library system offers.

With a FREE library card, you  have access to online databases that contain volumes of industry insight you won’t find through search engines. From competitive intelligence to operational best practices to benchmark financials and more, you can learn more about the business you’re in – and those you’ve been thinking about – from anywhere with  internet access.

Need a deeper dive into your niche? The Library’s Duke Street Business Center has even more resources available on-site – including a research specialist who can help you drill down to specific demographic and psychographic market information and get a better handle on what your direct competitors are doing. Knowledge is power – and the more you know, the more effectively you’ll be able to strategize and grow your business.

To keep up on the Lancaster Library’s offerings to entrepreneurs and business owners, subscribe to their free MarketEdge newsletter. It gives monthly updates about  information sources and the  free and low-cost professional development opportunities available through the Library.

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