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25 Questions to Improve User Experience

September 24, 2012

In the digital time, the website is one of the main points of contact between a company and its customers. The experience that a customer has with your online presence can determine not only the length of time that he/she would spend on the page but also his/her attitude towards your brand. This is why user experience (UX) is becoming an important ingredient for modern business success. A lot of companies nowadays hire professionals to handle UX. However, this poses a problem to small businesses that cannot afford to add an UX designer to the team. The good news is UX does not need to be some kind of specific knowledge circulated among professional designers and those working in the field. For the decision makers of small businesses, there are certain paths you can follow to refine your web presence and make the virtual interaction with your customers/visitors more fruitful. This article by Lisa Barone, VP of Strategy at Wed design and development firm, suggests the 25 questions that your website should address in order to create and maintain customer retention. From cyber security concerns to product demands and ease of use when navigating within the page, there are a lot of questions that a first-time visitor of your website may ask and you only have one chance to satisfy all of the possible concerns. When it comes to user experience, no detail is too small.

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