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Social Media Does Not Need To Be Time-Consuming With These Tools

November 1, 2012

Maintaining brand presence on social media is becoming a time-consuming task for many small businesses, especially with the rapid rise of various social media platforms and the cluttering brand messages on each platform. Online marketing company Vertical Response surveyed 500 small companies and found the following trends among small businesses:

  • Spend more time on social media, but many struggle with the added workload.
  • Focus on Facebook and Twitter, while adoption of Pinterest and Google+ remains slow.
  • Realize the value of content – but, again, time is an issue.
  • Find value in paying for social media tools.

According to the survey, 43% of small businesses spend at least 6 hours per week on social media and 1/3 of CEOs want to spend less time on social media. The most widely used channels include Facebook (90% of small businesses are on Facebook), Twitter (70%), and blog (55%). The most time-consuming task is finding &  posting content, followed by learning & education and analyzing. The least time-consuming task is responding to questions.

The following illustration lays out the details of the findings. You can find the complete survey here.

Fortunately, there are a lot of tools available to small businesses to help them use social media more efficiently. Ian Cleary, founder of Razorsocial, shares eight of his most favorite tools to manage social media in this article published on Business Grow. From finding and sharing great content to maintaining contact with influencers, these tools not only reduce the time spent on social media but also help small businesses reach out to the right community and participate in the right conversation.

In its essence, social media is similar to a large networking event. It can be overwhelming if you do not have a strategy and a purpose. However, if you know who to talk to and what you should talk about, it can be a very rewarding experience.

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